6 Styles Of Social Media Content Jill Coleman used To Build a 7 Figure Business
Oct 1, 2024
auto_awesome
Jill Coleman, a successful entrepreneur who scaled her business from zero to seven figures, shares her journey and strategies. She discusses the 6 S's of social media content that helped her resonate with audiences. Jill delves into the importance of authentic storytelling and connection, emphasizing that people want to feel understood rather than just smart. She also highlights the balance between vulnerability and leadership, underscoring the need for unique coaching methodologies in the competitive health and fitness market.
Jill Coleman highlights the necessity of utilizing various social media content styles to engage audiences and drive sales effectively.
She emphasizes the importance of adaptability and continuous learning in entrepreneurship, transitioning from fitness to business coaching as market dynamics changed.
Consistency in content creation is crucial for skill development and audience engagement, allowing entrepreneurs to grow their businesses over time.
Deep dives
Building a Following Through Diverse Content
To effectively build a following and generate sales on social media, it is crucial to employ a variety of content styles. Different types of content must be released strategically to maintain audience engagement while also establishing trust over time. This approach has proven successful for entrepreneurs, such as the guest speaker in this episode, who built a seven-figure business by utilizing multiple elements in their social media strategy. By sharing personal insights and business anecdotes, they have not only grown their following but also converted that audience into paying customers.
The Journey from Blogging to Business Coaching
The guest, Jill Coleman, illustrates her journey from a personal trainer and blogger to becoming a successful business coach. Initially motivated by a desire to share her knowledge of fitness, she built her online presence through blogging about workouts and recipes, eventually growing her business into a six-figure annual operation within 18 months. As she adapted to changing market dynamics, she transitioned to business coaching, focusing on helping other health and wellness professionals go online. This evolution showcases the importance of adaptability and continuous learning in entrepreneurship.
Consistency as a Key to Success
Jill emphasizes that consistency was her greatest asset when starting out, despite her initial struggles with writing. By committing to daily blogging and sharing her journey, she developed her writing skills and gained a loyal audience. This dedication to consistency not only enhanced her abilities but also enriched her content, allowing her to move from basic fitness advice to more nuanced discussions about psychology and habit change. This evolution highlights how perseverance in content creation can lead to significant growth in both skills and audience engagement.
Understanding the Science of Business
The podcast discusses the importance of understanding the patterns within online business to achieve predictable outcomes. Jill explains that business should be viewed through a scientific lens, where testing hypotheses can lead to measurable results. Many entrepreneurs make the mistake of starting over after a single unsuccessful launch, rather than analyzing their efforts and approaching their strategies with a mindset of iteration and improvement. By focusing on metrics and refining their approach, business owners can better navigate the challenges of entrepreneurship.
Developing Unique Frameworks and Methodologies
A significant point raised in the episode is the importance of creating unique intellectual property (IP) and frameworks that resonate with an audience. As Jill transitioned from teaching basic fitness to business coaching, she found that her experiences with clients allowed her to develop her methodologies. These original systems not only improved her credibility as a coach but also helped her clients achieve better results. By understanding client struggles and iterating on existing frameworks, professionals can foster deeper connections and distinguish themselves in a saturated market.
If you’re curious about building an audience on social media AND making sales from the content you post r you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She grew her business from 0 to 7 figures by using a strategy that helped her build an audience and make sales. She’s also taught this method to hundreds of others with huge success!
Listen in and discover successful mindset hacks and secrets, how she built her brand and her own frameworks, the 6 S’s of social media content (one’s inspired by me and my content!), and ways to tell compelling stories. As Jill puts it, “People don’t want to hire the smartest person, they want to hire someone who understands them”. Discover how to use the 6 S’s in your content so you can connect with your audience on a deeper level and grow your business.
[ACCESS JILL'S SECRET PODCAST] The Advanced Business Blueprint for online business owners + coaches who want to scale to multiple 6 or 7-figures in the next 12 months. Subscribe here - https://brandonlucero.com/jill
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @jillfit! Thank you for supporting the show.