#368 - Why I Spent $1,500 on a Domain for My SaaS

I share why I bought my most expensive domain ever for $1,500 and break down the strategy behind it. I talk about the shift from product development to mastering distribution, especially through SEO. I discuss the difference between active and passive distribution and why owning the right keyword domains can give a huge advantage. I reveal our plan to turn keyword research into a SaaS factory, scaling by ranking for high-traffic, low-competition keywords. Plus, quick updates on Podsqueeze and our ongoing experiments with new products and domains.

Timestamps by PodSqueeze

Podcast Introduction & Christmas Special (00:00:00)

Tiago welcomes listeners, reflects on the podcast’s four-year journey, and introduces the episode’s main topic.

The Most Expensive Domain Purchase (00:01:18)

Tiago reveals he bought a domain for $1,500, much more than any previous purchase, and sets up the story.

Distribution as the Key to Success (00:03:19)

Discussion on why distribution, not development, is now the main challenge for digital products.

Active vs. Passive Distribution Strategies (00:04:39)

Comparison between content-heavy active distribution (social media) and more evergreen passive distribution (SEO).

SEO and Its Predictability (00:05:59)

Explains the team’s focus on SEO, its predictability, and how it drives traffic for their products.

Learning from SEO Mistakes (00:07:16)

Shares a past mistake of deleting high-traffic pages and how they pivoted to monetize that traffic.

Keyword Research and Domain Strategy (00:08:28)

Describes their approach to keyword research and the importance of finding high-search, low-competition keywords.

The Power of Exact-Match Domains (00:09:50)

Examples of how owning the right domain (e.g., podcastshownotes.com, whispertranscribe.com, nanobanana.com) can dominate search rankings.

The New Recipe: Find Keyword, Buy Domain, Build Product (00:11:15)

Outlines their new strategy: identify keywords, secure the domain, create a product, and repeat.

Case Study: VideoQualityEnhancer.com (00:12:41)

Details their recent $10 domain purchase for a high-volume keyword and plans to build and rank a product.

The $1,500 Domain Negotiation (00:14:02)

Story of negotiating and purchasing the audioenhancer.com domain for $1,500, their most expensive domain yet.

Reflections on the Investment and Future Plans (00:15:23)

Tiago reflects on the investment, the excitement, and the hope that this strategy will pay off.

Vision for a SaaS Factory (00:16:38)

Shares the vision of building a repeatable process and teams to create, grow, and maintain multiple SaaS products.

Closing & Holiday Wishes (00:17:59)

Wraps up the episode, invites questions, and wishes listeners a Merry Christmas and relaxing holidays.