Bill Macaitis joined Slack as it's first Marketing hire in December 2014 when Slack had already been crushing it and had earned the mantle of the fastest growing SaaS Company ever and the hottest SaaS Company on the planet. So on this episode of The SaaS Revolution show, we ask Bill what it's been like being the first marketing hire and what he's implemented within his first year. Some great insights into marketing strategies for all SaaS Startups from one of the best in the business.

Check out the other ways SaaStock is helping SaaS founders move their business forward:

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Being the first CMO at Slack with Bill Macaitis