Bruce Lee Podcast #903 Flowing with Katie Soo
May 15, 2025
Katie Soo, COO of Dice and a trailblazer in media and technology, shares her inspiring journey as an advocate for underrepresented voices. She opens up about navigating leadership as an Asian American woman and the importance of building community. Katie reflects on her role in launching iconic brands like HBO Max and Hulu, emphasizing mentorship and authentic storytelling. She discusses the transformative power of creativity, meditation, and maintaining cultural connections while championing access and opportunity for future generations.
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Audience Shapes Brand Strategies
- Audience and timing critically shape brand strategies and cannot be replicated exactly.
- Flexibility and cultural awareness drive successful marketing approaches.
Brand Building Is Nonlinear
- Building brands is never linear and must adapt to cultural moments and target audiences.
- Each brand requires unique strategies despite past experiences with other iconic brands.
Mentorship via Social Media
- Katie Soo began sharing mentorship advice via social media to reach more people efficiently.
- She creates accessible, authentic content to help others navigate work and life challenges.