EP259 | The Secret To Improving Your Influence

Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it.

In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction. It's about truly believing in your ability to get results and projecting that belief. Think of yourself as the essential guide helping someone climb a tough mountain, their pain, or limitation. When you operate with that level of certainty, people feel it, trust you, and are far more likely to choose you to help them get their life back. Stop underselling your value and start owning your expertise.

🔑 Key Takeaways:

• Confidence is Key: Your conviction in your ability to help patients is the most significant factor in getting them to commit to care.
• Be the Guide: Position yourself as the essential expert who can safely guide patients over their "mountain" of pain or physical limitation.
• Bet on Yourself: Approach conversations with the mindset: "Would I bet my paycheck on getting this person results?" That level of certainty is contagious.
• Own Your Authority: You are the subject matter expert. Communicate with the clarity and confidence that comes with that role.

🧠 Pro Tip:

Think about the real impact you have helping people live better, not just move better. Let that deeper purpose fuel your conviction when talking to potential patients.

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