The Game with Alex Hormozi 15. Back End. The Value Grid. | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover why focusing on revenue per customer is key to scaling your business. Learn how lifetime value creates a competitive edge, allowing you to outspend rivals. Alex shares insights on stacking offers to multiply customer value and explains the transformative power of upsells. He also discusses the unique value grid, highlighting non-linear customer behavior. Plus, find out how to monetize no-shows effectively. Get ready to elevate your business strategy with these game-changing concepts!
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Consulting Day Revelation
- Alex describes a consulting day where a client making $3M/year earned far less per customer than he did.
- The client realized they needed to make more per customer rather than just get more clients.
Lifetime Value Is The Competitive Lever
- Lifetime value (LTV) is the arms race of business and determines how much you can outspend competitors.
- Raising LTV lets you dominate a market legally by buying share and starving out competitors.
Stack Offers With A Value Grid
- Do stack offers instead of relying on a linear value ladder to multiply lifetime value.
- Use a grid model because customers buy nonlinearly and will skip levels based on their needs.
