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Medical Spa Insider
How to Transition Your Marketing Strategy as Your Medical Spa Grows
Nov 15, 2023
In this engaging discussion, Michael Olson, a practice growth consultant at MyAdvice Media, shares his expertise in digital marketing tailored for aesthetic practices. He dives into the evolving marketing needs for growing medical spas, emphasizing the importance of a strong online presence. Michael explores strategies for choosing the right digital marketing partner and adapting marketing approaches as practices expand. He highlights the significance of retaining top providers through effective marketing and discusses how mobile engagement can boost online sales.
55:37
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Quick takeaways
- A strong online presence, bolstered by positive customer reviews, is crucial for attracting and retaining patients in the aesthetic industry.
- When choosing a digital marketing agency, it's important to prioritize those with specific expertise in aesthetics and avoid unrealistic guarantees.
Deep dives
Understanding Digital Marketing in Aesthetic Practices
Digital marketing is vital for the growth of aesthetic medical practices, especially in the competitive landscape they operate within. Important insights reveal that the online presence of a practice can significantly influence patient acquisition and retention. Establishing credibility through customer reviews is crucial; practices with numerous positive Google reviews tend to see higher engagement and leads. Moreover, a visually appealing website is essential, as potential clients are likely to check the website before reaching out to assess the practice's credibility.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode