The GaryVee Audio Experience Why Facebook Ads are Still as Relevant as They Were in 2016 | Throwback Keynote
Sep 3, 2021
In a throwback keynote, the speaker emphasizes the enduring relevance of Facebook ads for capturing consumer attention. He shares his entrepreneurial journey from Belarus to e-commerce, stressing innovative marketing strategies. The importance of creating valuable content tailored to the audience is highlighted. The talk also touches on building a strong company culture and the balance of using various social media platforms. Humor and insights into time management add a lively twist to the discussion, making it both informative and engaging.
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Day Trade Attention
- Day trade attention by focusing on underpriced opportunities, not established channels.
- Avoid emotional attachment to platforms; adapt to where consumer attention shifts.
Underpriced Attention
- Find underpriced marketing channels instead of overspending on established ones.
- Most companies overspend on familiar tactics due to comfort, reporting, or laziness.
Early Adoption Advantage
- Gary Vaynerchuk built an email list in 1997, achieving 91% open rates due to its novelty.
- He also capitalized on underpriced Google AdWords for "wine" before competitors caught on.