EP 422: Optimizing agency operations with 90-minute business ‘sabbaticals’ with Alyson Caffrey

Usually, a sabbatical is for people who need time to rest and recharge. But did you know that sabbaticals are important for your agency operations, too?

 

This week, we’re taking a different approach to the ongoing conversation we’ve been having about systems and processes, agency operations, and ways to optimize your business growth. From Alyson Caffrey’s perspective, it’s not just employees and agency owners who need time to rest and recharge — your business does, too.

Blocking out time to work on biz dev and improving systems and processes is the break your agency needs in order to grow. Like training for a marathon, an agency needs time to rest and create muscle memory around new agency operations.

With these dedicated mini sabbaticals, not only will your agency be more optimized, but it will increase your agency value when it’s time to start working on succession planning. You literally can’t afford not to try this method out.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The two traditional forms of sabbaticals people take
• What is an agency sabbatical?
• How we can weave sabbaticals into our daily, weekly, monthly, and quarterly routines
• Setting boundaries that help you weave rest into your work routine
• What it means to allow rest for the agency
• How to retrain your team to protect their time and use it purposefully
• Getting agency operations to function flawlessly without bottlenecks
• Identifying which systems and processes to document and how to break them down into more manageable pieces
• Starting where you’re at without pressuring yourself to be perfect