Succeeding in The Channel with BlueStar's Mark Fraker

Today’s episode is a special one as host Brianna Moriarty chats with Mark Fraker, VP of Marketing at BlueStar. Mark discusses a myriad of topics including: his 22-year-long career journey at BlueStar; the many benefits the TEConnect Program offers ISVs including end-user demand generation, SaaS financing, and more; the importance of partnerships and proper pricing models to new ISVs entering the reseller channel; how resellers can navigate and set realistic expectations for the ongoing component shortage issues; and more. Enjoy!

Click here to connect with Mark on LinkedIn. And as always, to stay up-to-date on all things Star, don’t forget to follow us on Twitter, LinkedIn, Facebook, Instagram, and YouTube.

Enjoying the podcast? Subscribe now to never miss a beat, and be sure to let us know what you think by leaving us a review.