102: {Best of} 3 Ways to Answer my Least Favorite Question: How much do you cost?

Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, it's time to look at three ways to answer my least favorite question: how much do you cost? We've all been there and we've all heard it, now it's your chance to know how to take price out of your prospect's mind and instead inject the value of your services.