
Odd Lots This Is What Happens When a Startup Dies
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Aug 20, 2025 David Johnson, managing principal at Resolution Financial Advisors, specializes in assisting companies with insolvency. He explains the often-overlooked process of winding down a startup and maximizing asset value through fire sales. Johnson shares humorous tales, including a bizarre case where he had to find buyers for human skulls from a startup’s inventory. The conversation also dives into the complexities of navigating bankruptcies, highlighting the urgency in monetizing distressed assets and the unique challenges that arise during liquidation.
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Venture Funding Expects Many Failures
- Venture investors accept many failures because a few winners must offset losses.
- Funds intentionally cast a wide net, expecting most investments to break even or fail.
Market Finds Value Not Specialists
- You don't need to master every technology to monetize it; you need to find domain experts who value it.
- Run a rapid, targeted outreach to 50–100 qualified buyers to discover market price quickly.
Rushed Sale Of Frozen Biological Samples
- Proteogenics stored biological samples in freezers and the landlord locked the facility after the company closed.
- Johnson moved data, hired refrigerated trucks, and sold the tech for about $2 million under time pressure.



