The New Music Business with Ari Herstand

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2)

Aug 17, 2022
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ADVICE

Releasing Cover Songs Correctly

  • Record cover songs by sticking close to the original to avoid complex copyright issues.
  • Obtain a mechanical license if selling downloads or physical copies, but streaming platforms cover this automatically.
ADVICE

Promoting Music from Restrictive Countries

  • Submit songs at least four weeks early via Spotify for Artists to pitch to playlist editors.
  • Use hashtags strategically on TikTok and collaborate globally to reach beyond local audience limits.
ADVICE

Manage Multiple Project Names

  • Create distinct artist names for different genres to build clear, cohesive identities.
  • Separate projects help music supervisors recognize your style for sync licensing and avoid confusion.
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