Agency Business #26: Tyler Turnbull on FCB, Holding Companies, and the Case for Agency Brands
Jun 16, 2025
Tyler Turnbull, the Global CEO of FCB and a veteran in the advertising industry, shares his insights on running a creative powerhouse. He discusses the evolution of FCB post-merger and emphasizes the importance of local leadership for global clients. The conversation dives into integrating media planning with creativity and the transformative potential of AI, not just for savings but for innovation. Tyler also explores the impact of political polarization on brand messaging and the significance of hiring talented leaders in a rapidly changing landscape.
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Tyler Turnbull's Career Journey
- Tyler Turnbull started his career as a film student and intern at Publicis in Toronto.
- He progressed through digital planning roles before becoming global CEO of FCB.
AI Empowers Premium Creativity
- AI changes agency jobs, emphasizing talent's role in creativity and strategy.
- AI enables faster content but premium creativity is key to stand out and grow business.
Invest in Talent and Audience Planning
- Invest in a small, senior talent team deeply dedicated to clients.
- Integrate audience insights early in the creative process for more effective work.