Perpetual Traffic The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
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Dec 12, 2025 In this insightful discussion, guest John Moran, a performance marketer known for his innovative strategies, dives into Meta's Andromeda retrieval engine and its impact on advertising. He reveals how to reap the benefits of creative diversity to avoid algorithm pitfalls. John shares a fascinating case study on overcoming product concentration issues, resulting in significant improvements in CTR and CPC. He highlights the power of story-driven creatives and strategies for scaling ad spend effectively, all while maintaining healthy portfolio performance.
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Andromeda Latches Onto Top SKU
- Meta's Andromeda prioritizes the creative that converts most, so the algorithm will concentrate spend on the top-performing SKU.
- That causes product concentration unless you architect campaigns to steer the algorithm toward other SKUs.
Build A Main Campaign Plus Feeders
- Create a large "main" campaign containing ads for all products and separate smaller feeder campaigns for individual SKUs.
- Use spend in feeders to steer the main campaign's pixel activity toward the product you want to grow.
Petwell's Immune SKU Dominated Spend
- Petwell's account had 90% of sales coming from a single immune SKU, starving other products of spend.
- The team needed a strategy to make underperforming SKUs sell so Meta would optimize them too.