You know when you just hit it off with someone? That's how it was with Brendan and I. Honestly, I haven't felt so aligned with someone's outlook in such a long time. And that's why Brendan's conversation went a little (ok a lot) long.
Some things we talked about:
👉 The ridiculous state of content marketing today.
👉 How the phrase "customer-centric" has become hollowed out. (and what we can do about it)
👉 Creating intellectual properties around customer's problems.
These were our favorite quotable moments:
"If your whole content strategy has come out of some SEMRush keywords, we've lost the plot."
"We're repurposing stuff that doesn't have a purpose to begin with."
"People want a listical, that's what they want. Then my brain went 'Nobody wants a listical. Ever. Nobody wants that.
"No summary here will ever give this episode justice, but I will say this, my notebook was filled with fresh insights that I can't wait to start bringing into my conversations.
I think you'll like this one.
If you'd like to watch while Brendan edits live go here: https://bit.ly/Brendan-hufford
If you'd like to get direct access to the doc, and others from the show, go to https://thecontentstudio.com/the-vault/
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