Business Wars Taylor Swift vs The World | Ticketmaster Trouble | 4
19 snips
Mar 13, 2024 Taylor Swift, the globally adored singer-songwriter, dives into her unexpected battle against Ticketmaster over her Eras Tour ticketing crisis. She shares the chaos fans faced with bots and scalpers, leading to unprecedented demand and frustrations. The discussion highlights the ensuing Senate hearings addressing Ticketmaster's monopolistic practices and the broader implications for the concert industry. Swift also reflects on her cultural impact, including her foray into Hollywood and the financial ramifications of her rise as a billionaire.
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Presale Disaster
- Taylor Swift, returning from the MTV EMAs, learns of Ticketmaster presale issues for her Eras Tour.
- The website crashed, fans couldn't buy tickets, and Swift was furious.
Team Meeting on Ticketing Fiasco
- Swift's team discusses the Ticketmaster presale failure, highlighting millions of fans left without tickets.
- They debate solutions like adding more dates or switching vendors, but Ticketmaster's control remains a hurdle.
Ticketmaster's Response
- Ticketmaster executives discuss the "disaster", blaming bots and scalpers for the website crash.
- They decide to cancel the general sale due to insufficient inventory and fear of further issues.
