We speak this week with Aneesh Reddy, cofounder and CEO of Capillary Technologies. Capillary is a rather large firm based in Singapore. Aneesh is in Bangalore himself. The firm focuses on machine vision applications in the retail environment.

How do we instrument a physical retail space so that, with cameras, we can pick up on the same kind of metrics that eCommerce stores can? Retail stores, as Reddy talks about in this episode, have to focus on the data that they get from the checkout counter, such as what kind of purchases were made, and potentially some kind of data about how many times the front door was opened or closed. That doesn’t really lay out that much detail about who came in, what percent of them converted, and what the average cart value was for different people.

A lot of that is completely greyed out when looking at the numbers that are accessible to brick and mortar retailers. But some of that is changing. Reddy talks about what’s possible now with machine vision in retail, and what it opens up in terms of possibility spaces for understanding customers better in a physical environment. More importantly, Aneesh paints a bit of a future vision of where he believes retail is going to be when not just computer vision is included, but when audio and other kinds of sensor information are included.