Online Selling Partner Podcast
Episode #16 - Paul Sonneveld E-commerce Down Under
Nov 30, 2023
Join us as we chat with Paul Sonneveld, an Aussie with a twist, about e-commerce and analytics. Discover how Merchant Spring went from agency to analytics platform, serving businesses worldwide. Discussions range from agency management of vendor clients to optimizing sales on Amazon Vendor Central and calculating profitability for vendors on Amazon.
42:18
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Podcast summary created with Snipd AI
Quick takeaways
- Analyzing metrics like glance views and conversion rates can help vendors identify products with high views but low conversion rates, presenting opportunities for targeted improvements to increase sales.
- Understanding Amazon's sourcing decisions, such as sourcing share and manufacturing view, can help vendors streamline their supply chain, negotiate better trading terms, and potentially increase their share of Amazon's purchase orders.
Deep dives
Optimizing Catalog Listings for Better Conversion Rates
One important tip discussed in the podcast is the need for vendors to optimize their catalog listings on Amazon. By analyzing metrics such as glance views and conversion rates, vendors can identify specific products that have a high number of views but a below-average conversion rate. These products present opportunities to improve on-page conversion, whether through better imagery, bullet points, or other content. By focusing efforts on a select few products, vendors can make targeted improvements to increase sales.
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