On this episode of the podcast we have the man the myth the twitter troll Keir Wenham-Flatt – Keir is a former strength coach where he used his expertise in the field to found The Strength Coach Network an educational platform for all things Strength Coaches after years of educating strength coaches he continually came back to the question “what do they actually need” and realized “Financial Freedom” was the biggest missing link in their professional and personal lives - which has led to his current creation of The Strength Coach Money Moves Course and today on the podcast he takes us deep down into the rabbit holes of how to make money moves – why the field is struggling to do so and actional steps to develop this freedom we are all searching for! This was an amazing podcast with a true inspiration to me in this field and I can’t recommend his course enough. I took it almost a year ago now and it changed the way I looked at my business. The best I can describe it is the First three weeks covered everything I smashed my head against the wall learning for 5 years in the field – the next three weeks showed me what I need to be doing for these next 5 and the last three weeks showed me just where I could take this thing when it’s all said and done – I really truly can’t recommend it enough - if you are looking for more information on the course I added a link to take it in the bio of this pod! I Appreciate you all for takin the time out of your day to listen – Keep Chopping Wood

Link To Keirs Money Moves Course

callmekeir.com/jochum 

This Episode Brought To You By Our Sponsors The Maca Team - If You Are Interested In Trying Maca Our Check Out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Their Shop Here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If You Are Interested In Training With Us And Joining Our Insider Use Code Podcast25 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠When You Sign Up⁠⁠⁠⁠⁠⁠⁠⁠⁠

This Episode Is Also Brought to you by our sponsors at Troscriptions where they offer the highest quality Methylene Blue products on the market - I use there Just Blue product which is their nootropic made with 16mg of pharmaceutical-grade, purity/potency tested methylene blue. It boosts energy levels, enhances memory, improves focus, protects the brain, and so much more. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out their products here⁠⁠⁠⁠⁠⁠⁠⁠⁠

Finally we welcome our newest sponsor Not Dead Yet! Not Dead Yet is an a lifestyle clothing brand that is owned by past guest the legendary Matt Vincent - I buy nearly all of my workout shorts/joggers and t shirts from them and have for years and I'm pumped to have them be apart of the podcast - ⁠⁠⁠⁠⁠⁠⁠⁠⁠use Code Jochumstrength for 15% off your next order!⁠⁠⁠⁠⁠⁠⁠ 

Topics

• The college strength coaching system is flawed and doesn't reward performance. It's about politics and climbing the ladder.
• To have freedom and escape coercion, you need independent wealth and assets that produce cashflow.
• Online training requires constant entertainment and sizzle to keep people engaged long-term. Can't just rely on results.
• True innovations in sports training get banned or regulated. Incremental improvements are all that's left.
• You have to grab attention on social media, even if it outrages some. Better than indifference.

• Keir realized the college system didn't reward performance. It was political and about climbing the ladder.
• He tried to win the game but eventually wanted more freedom and optionality.
• Realized he needed independent wealth from assets and cashflow, not a salary.

• Keir started educating coaches online to solve problems he saw.
• Realized improving education wasn't the fastest way. Making money was the real issue.
• Online training requires entertainment and sizzle over time, not just results.

• True innovations get banned or regulated. All that's left is incremental improvements.
• Need fields like tech where 10x improvements are possible, unlike human performance.

• Better to evoke strong reactions on social media than be ignored.
• Outrage and entertainment grabs more attention.