Screaming in the Cloud How Grokability Built a Profitable Open Source Business with Jeremy Price
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Jan 6, 2026 Jeremy Price, VP of Technology at Grokability and key player behind the Snipe-IT open source project, shares insights on building a sustainable business model without VC pressure. He discusses how Grokability prioritizes product quality over explosive growth and the importance of customer relationships when they pay for software. Jeremy highlights the success of running thousands of separate installations and the joy of creating 'boring' yet profitable tools that meet real needs without succumbing to market hype.
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Humble Origins Sparked A Business
- The project began when Allison built a simple asset tracker after an office move lost equipment.
- She put a PayPal link as a dare and three people signed up the first week, launching the hosted business.
Choosing Slow, Sustainable Growth
- Grokability rejects VC-driven growth pressures and prefers slow, sustainable growth.
- That lets them focus on steady revenue and employee pay without chasing a hockey-stick exit.
Pick Technology For Longevity And Value
- Evaluate new tech by whether it brings real product value and will stick around for years.
- Don't adopt trends just because they're fashionable or your developers saw them at a conference.