How I Made it in Marketing Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)
“The Marketer needs meaningful work and meaningful relationships,” Flint McGlaughlin teaches in Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening (https://meclabs.com/course/sessions/above-the-fold-energy/) (McGlaughlin is the CEO of MECLABS and MarketingSherpa).
I thought of that lesson when our latest podcast guest shared a lesson of her own, “Teams that are steeped in data and conversion numbers are the strongest at the craft.” Which means, we marketers must have meaningful relationships with data scientists and analytics managers. So, I asked her how we do that – after all, creatives aren’t exactly dataheads and sometimes speak very different languages from their more analytical brethren.
Hear that advice, along with lesson-filled stories earned during an impressive career, from Tami Cannizzaro, Chief Marketing Officer, Thryv (https://www.thryv.com/), on this episode of the How I Made It In Marketing podcast.
Thryv is publicly traded on Nasdaq and recorded $1.113 billion in revenue in 2021. As CMO, Cannizzaro manages a team of 50 marketers.
Stories (with lessons) about what she made in marketing
Some lessons from Cannizzaro that emerged in our discussion:
- There is a dramatic difference between marketing for a company with a large, established brand versus a company building a market presence and entering a category.
- Stay consistent.
- Teams that are steeped in data and conversion numbers are the strongest at the craft.
- It is critical for it all to work seamlessly together.
- Weekly growth is a high bar and a strong motivator.
- Constantly push to be innovative and on the forefront of a new trend.
Related content mentioned in this episode
Usability and Landing Page Design: 3 quick case studies about improving results by guiding the customer’s perception process (https://www.marketingsherpa.com/article/case-study/usability-landing-page-design-case-studies-improving-results-customer-perception)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application