Unchained

How Memes Can Help Crypto Go Mainstream - Ep.157

Feb 4, 2020
In this enlightening conversation, Linda Xie, cofounder of Scalar Capital and a crypto investment expert, explores the transformative power of memes in the cryptocurrency space. She discusses how iconic memes like Doge have fostered community building and shaped perceptions of digital currencies. Linda emphasizes the importance of storytelling in promoting Bitcoin's narrative and explores how memes can bridge the gap between diverse audiences and crypto. Finally, she highlights the challenges and creative strategies needed to change mainstream views on cryptocurrencies.
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ANECDOTE

Dogecoin: From Meme to Crypto

  • The Doge meme, an image of a Shiba Inu, became a popular internet sensation.
  • It even inspired Dogecoin, a cryptocurrency with a $300 million market cap.
INSIGHT

Crypto as a Meme

  • Memes are ideas that spread through communities, shaping perceptions of reality.
  • Cryptocurrency itself is a meme, particularly its use as money.
INSIGHT

Memes as Replicators

  • Memes, like genes, replicate using people as hosts and influence human evolution.
  • They compete for attention, with the strongest and most easily spread memes dominating.
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