The Marketing Millennials

5 Tips for Buying and Implementing Marketing Tools (Solo Edition)

Jan 8, 2025

Discover essential tips for buying and implementing marketing tools that can streamline your processes. Learn the importance of getting your team onboard through internal marketing to avoid surprises. With countless options available, it's vital to focus on what a tool actually delivers rather than getting lost in flashy features. Explore strategies for data unification and effective vendor evaluation to ensure you make the right choices to enhance your marketing efforts.

08:02

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Quick takeaways

Effectively marketing a new marketing tool internally is crucial for gaining team support and ensuring smooth implementation.

When selecting tools, prioritize their effectiveness in addressing specific problems over vendor jargon and consider peer recommendations for better choices.

Deep dives

Marketing Tools Internally

Before implementing a new marketing tool, it is essential to effectively market it internally to your team or decision-makers. This involves treating the introduction of the tool like a marketing campaign, emphasizing its return on investment and how it solves internal pain points. By presenting the value proposition compellingly, stakeholders will be more inclined to support its adoption. This approach ensures that everyone understands the benefits and necessity of the new tool, ultimately facilitating a smoother implementation process.

Essential Tips for Effective Marketing Tool Implementation

8min

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.

As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise.

Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product actually doing?

If you’re a marketer, an ops person, or a manager looking to update your tools this year, this is the episode for YOU.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com