The Marketing Millennials 5 Tips for Buying and Implementing Marketing Tools (Solo Edition)
Jan 8, 2025
Discover essential tips for buying and implementing marketing tools that can streamline your processes. Learn the importance of getting your team onboard through internal marketing to avoid surprises. With countless options available, it's vital to focus on what a tool actually delivers rather than getting lost in flashy features. Explore strategies for data unification and effective vendor evaluation to ensure you make the right choices to enhance your marketing efforts.
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Learning from PensionBee
- Daniel Murray shares insights from Jasper Marden, CMO of PensionBee, on buying and implementing tools.
- PensionBee successfully markets complex pensions, demonstrating the applicability of these tips.
Market the Tool Internally
- Market your new tool internally like a campaign.
- Highlight the ROI and address internal stakeholders' pain points to showcase value.
See Through Buzzwords
- Don't be fooled by buzzwords like "AI-powered" or "machine learning."
- Focus on whether the tool solves your specific problems and achieves your goals.