SaaS Interviews with CEOs, Startups, Founders Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris
Oct 15, 2024
Discover how Rytis Lauris bootstrapped Omnisend to an impressive $55 million in revenue, primarily through savvy SEO strategies. He reveals his journey in building an effective SEO team and the key hires that transformed his business. The conversation explores crucial elements like domain authority and backlinks, as well as how AI is reshaping the SEO landscape. Plus, there's some exciting speculation on whether he'll reach $70 million ARR by the year's end!
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Build Quality Backlinks
- Build domain authority by acquiring high-quality backlinks consistently over time.
- Avoid cheap or low-authority backlinks as they can lead to Google penalties.
Slow Initial SEO Growth
- It took three years to grow from zero to 40,000 monthly visitors through SEO efforts.
- Initial growth was slow but accelerated dramatically over time through persistence.
Good Content Isn’t Enough
- Good quality content is mandatory but not sufficient alone for SEO success.
- You must actively build backlinks and domain authority to rank high on Google.