CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.

TIMESTAMPS:

(00:00:20) Chillin' and what?

(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn

(00:17:51) Cup of Wisdom with Trevor Evans

(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence

(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?

(00:22:41) Small wins sales can leverage

(00:25:08) Using Win-Loss Analysis insights

(00:29:24) How Qualtrics increased win rates by 20%

(00:33:04) The first thing you should do with Win-Loss insights

(00:36:12) Tips and tricks from Trevor

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

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