Big Law Life #21: LinkedIn for Lawyers with Annette Choti
In today’s episode, we discuss the strategic use of LinkedIn for lawyers with Annette Choti, an attorney and the Founder of Law Quill, a full-service legal marketing agency, and Click Magnet Academy, where she teaches professionals how to leverage LinkedIn.
Annette shares insights into creating a compelling LinkedIn profile, the importance of content, and how to utilize LinkedIn as a powerful networking tool. Whether you're looking to establish your presence or enhance your professional brand, this episode is packed with practical advice tailored for legal professionals navigating the BigLaw landscape.
At a glance:
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01:21 - Annette’s journey from theater to law and digital marketing
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02:15 - Annette's Career transition from government to founding Law Quill
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04:15 - Addressing the gap in understanding legal compliance and marketing
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06:13 - How Law Quill differentiates itself from other marketing agencies
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08:21 - Creating engaging and authentic social media content
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11:18 - The significance of LinkedIn for lawyers
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14:15 - Key steps to enhance your profile
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16:03 - Tips for creating relevant and engaging posts
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19:21 - ChatGPT and using AI to inspire content ideas
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23:05 - Navigating firm policies and personal branding on LinkedIn
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26:56 - Practical steps to strategically pitch LinkedIn activities to firm management
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29:14 - Key actions lawyers can take to improve their LinkedIn presence
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How to reach Annette Choti: LinkedIn: https://www.linkedin.com/in/annettechoti
Email: annette@lawquill.com
The Legal Marketing Lounge Podcast: https://lawquill.com/podcast
Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast