Swisspreneur Show
EP #457 - Nikolai Schröder: How to Stand Out in the Car Subscription Market
Nov 27, 2024
Nikolai Schröder, co-founder and COO of FINN, shares insights from his journey transitioning from a consultant at Boston Consulting Group to establishing a car subscription service. He discusses simplifying the car rental process, the importance of customer convenience, and the competitive landscape in Europe. Notably, he explains varied financing strategies essential for such a capital-intensive model and the company's ambitious goals for profitability and market expansion. Schröder also highlights the balance between personal passions and entrepreneurial responsibilities.
51:37
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Quick takeaways
- Nikolai Schröder transitioned from corporate consulting to entrepreneurship to find independence and actively execute projects in the automotive market.
- FINN's business model leverages consumer trends for convenience with car subscriptions, emphasizing transparency, flexibility, and avoiding the pitfalls of ownership.
Deep dives
Transition from Corporate Sector to Entrepreneurship
The co-founder of Finn, transitioning from a corporate career at the Boston Consulting Group, highlighted the limitations of being an advisor in a corporate environment. Despite enjoying consulting, he felt disconnected from the execution of projects, as the roles primarily revolved around conceptual work rather than hands-on operations. This dissatisfaction fueled his desire for independence and the opportunity to build something tangible, leading him to pursue entrepreneurship. The decision to leave a stable income was mitigated by low personal expenses and the confidence that consulting opportunities would remain available if needed.
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