Squawk Pod Michael Rubin & Marc Lasry: “LA Strong” & Women’s Sports 01/13/25
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Jan 13, 2025 
Marc Lasry, billionaire investor and CEO of Avenue Capital, chats about his unique approach to sports investments, particularly in women's leagues, revealing his successful strategies. As Los Angeles grapples with devastating wildfires, local sports teams have teamed up with Fanatics to sell 'LA Strong' t-shirts to support recovery efforts. Contessa Brewer shares insights from the ground, adding depth to the discussion. The podcast also touches on tech changes and the evolving landscape of international sports investments.
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Sports Investment Strategy
- Marc Lasry views sports investments through viewership, not sentiment.
- He seeks undervalued sports with growing viewership to capitalize on future media deals.
Women's Sports Growth
- Women's sports are undervalued, with increasing viewership due to changing generational habits.
- More parents bring their daughters to games, driving growth in women's sports leagues.
NIL's Impact on College Sports
- NIL money is changing college sports; athletes prioritize payment over school prestige.
- Universities face rising costs to attract talent, leading them to consider selling stakes in athletic programs.