The GaryVee Audio Experience A Smarter Goal Than Fast Money
Mar 4, 2020
Milana Rabkin, the Founder and CEO of STEM, shares insights on the music distribution industry, emphasizing the need for artists to set sustainable goals rather than chasing quick profits. She discusses the challenges of monetization in the YouTube ecosystem and the importance of financial visibility for creators. Milana also delves into the shifting roles of record labels, innovative financial models for artists, and the need for strategic team management in building a successful music career. Her vision aims to empower musicians with better business practices.
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Music Distribution Challenges
- Gary Vee collaborated with Gunna, Tierra Whack, and Tee Grizzly on a song for his sneaker brand.
- The song was almost released on Spotify but faced complications, illustrating music distribution challenges.
YouTube Music Dominance and Viewership Fragmentation
- YouTube remains the largest music streaming platform due to its global reach.
- Content creators on YouTube often post the same video on different channels to monetize views, fragmenting viewership.
From Talent Agent to Empowering Artists
- Milana Rabkin's background as a digital media talent agent in Hollywood shaped her vision for STEM.
- She noticed independent creators building successful online businesses, challenging the "starving artist" stereotype.