Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Jan 10, 2024

Will Hatton, founder of thebrokebackpacker.com, shares his remarkable entrepreneurial journey. He discusses strategies for brand building, systematizing content creation, and addressing the impact of Google updates. He also talks about the challenges faced during COVID-19 and the rebirth of the travel industry in 2022.

01:02:25

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Episode guests

Will Hatton

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Engaging with a loyal audience, offering unique content, and leveraging media coverage contributed to the success of The Broke Backpacker website.

Maximizing monetization through affiliate marketing and building strong relationships with affiliates can significantly increase earnings.

Efficient team management, utilizing project management tools, and effective writing and editing workflows are crucial for scaling content production and maintaining cost-effectiveness.

Deep dives

Building a Brand and Scaling Content

The podcast episode features an interview with Will Hatton, a serial entrepreneur who shares his journey of building the Broke Backpacker website. He started with a small email list and then launched the site in 2013, focused on providing budget travel information. By being raw and honest about his experiences, engaging with a loyal audience, and leveraging unique content from less-explored destinations like Iran and Pakistan, his site gained popularity and attracted high-profile media coverage. Will also discusses how scaling content, hiring a team, and monetizing through affiliate partnerships contributed to the site's success.

Introduction

2min

Building a Brand and Maximizing Value

3min

Building a Brand and Unique Content

25min

Using Rank IQ to Increase Google Traffic

2min

Navigating the Challenges of COVID-19 and its Impact on the Business

3min

Impact of COVID-19 on Travel and the Rebirth of the Travel Industry in 2022

11min

Utilizing Resources and Maximizing Efficiency

13min

Discussion about the guest's social media channels and hostel in Bali

3min

Will Hatton, founder of thebrokebackpacker.com, shares his remarkable journey and true entrepreneurial spirit with us on the latest episode of the Niche Pursuits podcast.

At 18, he embarked on a journey, spending two and a half years in India with almost no money. This was where his entrepreneurial journey began, selling items collected during his travels back home in England.

He initially started The Broke Backpacker as an email list, later evolving it into a site in 2013 focusing on budget travel information.

Will's travel experiences in less touristy countries like Iran and Pakistan led to unique content that when combined with his outreach efforts, attracted media attention and high-profile backlinks.

He began earning income from sponsored posts and later ventured into small group tours, providing a cash injection to go all in scaling the website and team.

The site gained immense popularity, reaching 1.5 million unique users a month before COVID caused a significant setback.

But despite some struggles and his carefree demeanor, Will Hatton proves to be a wizard in his entrepreneurial pursuits.

He discusses his strategies for brand building, systematizing his content needs for maximum results, and following through to reach his goals.

He covers the importance of building real relationships with affiliates, managing the team and content creation process, updating old content, and addressing the impact of Google updates on their approach to content creation.

Will also shares his plans for the future, including focusing on the backpacker lifestyle, launching a podcast, and expanding his coworking hostel brand in Bali.

If you're interested in hearing from a truly memorable entrepreneur with a lot of interesting stories and helpful insights - this one's for you!

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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How This Broke Backpacker Built and Scaled a 7+ Figure Brand

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Building a Brand and Scaling Content

Maximizing Monetization and Building Affiliate Relationships

Organizing and Growing a Team

Finding Unique and Viral Content

Monetization Strategies and Adaptation to COVID

Remember Everything You Learn from Podcasts