LEVELS – A Whole New Level #38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)
There is a major shift happening with traditional, mainstream media and the creator economy.
Levels team members, Mike Haney, Head of Content, Tom Griffin, Head of Partnerships, and Ben Grynol, Head of Growth, sat down and discussed the current overlap and benefits with each of these channels and how Levels can engage better with the audiences they want to reach.
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(06:24) - Traditional media confers legitimacy
(10:23) - Use first principles to make decisions
(12:00) - Consider reach over time
(15:27) - Different channels have different audiences
(23:08) - The allure of an exclusive story
(32:18) - The value of eyes on a headline
(33:57) - Use coverage to attract talent
(37:01) - More awareness is always better
(41:06) - Mainstream attention has compound effects
(44:25) - Content is a long game