The Game with Alex Hormozi Get It Right Before Making It Big & The Power Of Compounding | Ep 778
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Oct 16, 2024 Discover how compounding assets through media can transform your business growth. Learn the secrets of customer retention and reducing acquisition costs for sustainable success. Delve into audience engagement strategies and the importance of consistent quality content. Gain insights into building loyalty and enhancing your brand presence without relying solely on advertising. This engaging discussion highlights the power of compounding in achieving long-term business goals.
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Compounding Assets
- Compounding assets are built by selling products with lifelong appeal or by creating networks that perpetually sell.
- This means one sale can lead to lifetime payments, like Coca-Cola or Facebook's eyeball-selling model.
Podcast Growth Strategy
- Alex Hormozi's podcast manager suggested running ads to grow the podcast, a common strategy.
- However, Hormozi is hesitant, prioritizing compounding growth and audience retention over artificial inflation through ad spend.
Fix Retention First
- Prioritize fixing retention issues early on, similar to Warren Buffett's investment rule of not losing money.
- Focus on improving your product or service before scaling promotion to avoid wasted efforts.