A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page. Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page. In this episode, we answer his question and expand on the topic of silo pages.
- When it makes sense to link from an inner silo page out to your money page
- When it makes sense to link from your money page out to an inner page
- You need to understand the intent of your inner silo pages if they are sales pages or just content pages
- Be specific and intentional on how you are linking your pages together and the road map you are creating
- Inner silo pages are generally created for Google, to help them understand your scope of content
- The inner links you create for your website help show Google your major content areas and what is important
Local SEO Tactics and Digital Marketing Strategies