Mass Appeal #3. Optionality: The Future of Loyalty - Sami Khan (ATLAS Reality)
Jan 3, 2024
32:53
Tommy speaks to a connoisseur of scaling early stage startups and growing apps of emerging categories into multi-billion dollar products. Sami Khan is the CEO and Co-Founder of ATLAS Reality, a mobile gaming company with the leading real estate app on the metaverse. In this episode, Sami discusses how ATLAS Reality is bridging the virtual and physical worlds with their approach to monetization.
Sami got his start in marketing emerging app categories when he led the launch of Acorns, which quickly became the leading fintech app in the U.S. He also advised Honey, the savings extension, on growth.
Questions Sami Answered in this Episode:
- How much of your experience working with early stage startups gave you the confidence to make the jump that you did founding and starting ATLAS Reality?
- Can you tell our listeners about what ATLAS Reality is? And how do you educate your customers to not just drive installs but keep them engaged?
- How do you get people to understand what you’re doing? And how do you keep them engaged and retain users?
Timestamp:
- 3:04 Sami’s background
- 11:37 The fear of being a founder
- 15:57 Installs don’t mean sh*t
- 19:37 What is ATLAS Reality?
- 20:26 A vision for the Metaverse
- 25:00 Approaches to monetization for retention
- 19:32 The future of loyalty