The Ankler Podcast Netflix, Disney+ & YouTube: The Fight to Babysit Your Kids
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May 23, 2025 The battle for kids' attention is heating up! Netflix has snagged Sesame Street in a strategic move to draw in future subscribers. The discussion reveals how streaming services are reshaping children's programming and leaving traditional models behind. With shows like Bluey and Gabby’s Dollhouse taking center stage, the competition intensifies. There's also a playful chat about movie trends and upcoming releases, leaving listeners curious about what's next for their family's viewing habits.
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Netflix Relies on Licensed Kids Brands
- Netflix's kids content strategy relies heavily on licensed hits like Sesame Street and Cocomelon instead of original franchises.
- They leverage popular existing brands to attract and retain young viewers rather than building new IP from scratch.
Kids Don't Mind Platform Changes
- Natalie Jarvey shares her son's indifferent reaction to Sesame Street moving from HBO Max to Netflix.
- Kids often don't care about streaming platform changes; they mainly want access to favorite shows.
Netflix Shares Sesame Street with PBS
- Netflix shares Sesame Street rights with PBS and its PBS Kids app, making episodes free and accessible outside Netflix.
- This non-exclusive deal contrasts with the previous HBO Max exclusive model, increasing accessibility.