The Edward Show

FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked

Jul 20, 2025
Discover unusual SEO tactics that truly work, like boosting visibility with niche FAQ schema and using purchase intent keywords. Unpack the controversy around .EDU backlinks and explore the potential of gateway pages to drive traffic. Get insights on refreshing website themes for authority and even the effectiveness of emoji meta hacks. Learn how to future-proof your SEO strategy by crafting timely content that aligns with upcoming trends. This journey through both creative and questionable methods offers valuable lessons for anyone in the SEO game.
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ADVICE

Boost Traffic with Niche FAQ Schema

  • Use niche-specific long tail FAQs with FAQ schema to boost organic traffic and featured snippet visibility.\n- Target very specific user questions to enhance chances of appearing in featured snippets.
INSIGHT

Theme Changes Trigger Re-Evaluation

  • Changing your website theme or rewriting content forces Google to re-crawl and re-evaluate your pages.\n- This refresh can unlock rankings by factoring in your new topical authority that Google didn't previously consider.
ADVICE

Target Low Volume Purchase Keywords

  • Target keywords with no visible search volume but strong purchase intent.\n- Create concise pages (400-500 words) to easily rank and gain highly converting traffic.
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