Committing to a Niche and Building a Brand

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 - crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary - we don't want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She's been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

In this inspiring interview, Ali shares:

• Why she decided to start a blog all about spiralizing
• How she got the Inspiralized name out there with "self PR"
• How she approached her brand even when it was just getting started
• Her advice for creating and selling a physical product
• How she stays organized and gets the most important things done

Resources:

• Inspiralized
• 025: How to Connect with Influencers with John Corcoran from Smart Business Revolution
• Evernote
• 004: How Understanding Your Visitors Can Help You Create an Income with Dr. David Darmanin from Hotjar
• Hotjar course on FBP
• Canon 5D Mark III
• Adobe Creative Cloud Premiere Pro
• Inspiralized on YouTube, Instagram, Facebook, Twitter