The Game with Alex Hormozi How To Raise Your LTV | Ep 823
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Jan 10, 2025 Dive into the world of customer acquisition and lifetime value! Discover strategic tips for boosting profitability through refined sales processes and upselling techniques. Explore the journey from franchise to direct ownership, highlighting unique challenges in various industries. Learn how to enhance customer retention in personal finance education and hear valuable insights into improving cash flow. Plus, uncover essential strategies for optimizing sales and increasing customer lifetime value, all while aiming for substantial business growth.
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Improve Sales Process
- Bring sales in-house for better control and integration with onboarding.
- Implement a three-call system: onboarding, goal setting, and closing.
Frontend Optimizations
- Offer buy now, pay later (BNPL) options on the front end to increase conversions.
- Split test the first five minutes of your webinar to optimize for LTV.
Rapid Sales Team Scaling
- Hire a sales director and use multiple recruiting firms to quickly build a sales team.
- Negotiate lower recruitment fees by hiring multiple people from each firm.