Improving Customer Acquisition Costs and Lifetime Value

The discussion highlights the challenges of managing the Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratio in personal finance courses aimed at women. The high CAC of $1,500 and low LTV of $2,400 suggest inefficiencies in the current customer acquisition strategy, which relies solely on paid ads. The conversation emphasizes the need to implement a self-liquidating offer or a lower-ticket item before the main $2,000 offer to enhance LTV while minimizing acquisition costs. Suggestions include integrating effective onboarding processes and having a structured sales strategy to funnel customers toward higher-value services.