Freakonomics Radio
603. Did the N.F.L. Solve Diversity Hiring? (Part 1)
Sep 19, 2024
N. Jeremi Duru, a law professor specializing in sports and social issues, joins Jim Rooney, author and consulting partner from the renowned Rooney family. They dive into the NFL's Rooney Rule, created to promote diversity in coaching. The discussion highlights its initial success and subsequent failings. They explore the stark racial disparities between players and coaches, the role of mentorship, and the evolving landscape regarding equity in the league. It’s a thought-provoking look at the complexities of diversity in one of America’s biggest sports institutions.
47:51
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Quick takeaways
- The NFL's Rooney Rule was initially effective in increasing the number of Black head coaches, but recent superficial interview practices undermine its success.
- Despite the introduction of the Rooney Rule, deeper systemic changes and genuine commitment from team owners are necessary to achieve true coaching diversity.
Deep dives
The NFL's Expansion and Financial Growth
The National Football League (NFL) has become the most lucrative sports league, with revenues reaching around $13 billion and an average team value exceeding $5 billion. This financial success is attributed in part to the league's strategy of extensive expansion, with more games held in new international locations and a plethora of distribution platforms. The NFL capitalizes on its immense popularity, dominating broadcast ratings, with 93 of the top 100 TV broadcasts in the past year being NFL games. The league's ability to attract audiences far surpasses other sporting events, showcasing a powerful entertainment model.
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