
Behind the Numbers: an EMARKETER Podcast The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers
Jan 2, 2026
Blake Droesch, a Senior Analyst at EMARKETER, joins the discussion to tackle a fun yet insightful quiz about the future of digital media and consumer behaviors. They dive into predictions for YouTube's TV share and the evolving role of AI in shopping, debating how much control shoppers will really give AI agents. The team also shares forecasts on the adoption of smart glasses and the future of social commerce. Packed with trivia and expert insights, it’s a lively exploration of what 2026 might hold!
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Origin Story Of Karaoke Machine
- Marcus recounts karaoke's invention by Daisuke Inno way to replace backing bands with a machine in 1971.
- He notes the name karaoke literally means "empty orchestra" in Japanese.
Penguin Proposals Are Pebble-Based
- Paul recalls visiting penguin colonies and notes male penguins propose with pebbles, which form nest foundations.
- He links that natural behavior to building a home, not romantic grand gestures.
YouTube Growth On TV Will Be Incremental
- YouTube's share of TV viewing rose in 2025 and is likely to keep increasing in 2026, but gains will be incremental rather than explosive.
- Analysts expect YouTube's TV share to sit around the mid-teens percentage by year-end 2026.
