John Livesay: Selling Through Stories

Cal The Journalist meets John The Salesman and things will never be the same – not for Cal, anyway. For years, Cal had been told to stay on his side of The Wall that separated the editorial and sales departments of newspapers and magazines. But the Internet has changed that world and now everyone must sell themselves in some way, shape or form. Cal is delighted to find out that, at its best, sales is all about his passion – storytelling. Cal learns how John used rejection to create a new story that turned him into salesman of the year at Conde Nast. Cal learns how to be proactive through new forms of cold calling. Cal learns how to shape a story toward the sale and artfully close the deal. And Cal comes to understand that he had it in him all along.