The Persuasion Lab with Martin Medeiros #19: Dr. Robert Cialdini's Persuasion Tactics.
Feb 18, 2020
The podcast discusses persuasion tactics from Robert Cialdini's work, emphasizing setting the stage before applying strategies, advocating for data security, exploring consistency, reciprocity, trust, and authority in persuasion, and delving into likeability, social proof, scarcity, distal gratification, logical reasons, and risk mitigation in persuasion.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Persuading for Data Security and Influence
05:08 • 3min
Exploring Consistency, Reciprocity, Trust, and Authority in Persuasion Tactics
07:57 • 3min
Exploring Persuasion Tactics: Likeability, Social Proof, and Scarcity
10:42 • 4min
Exploring Persuasion Tactics: Distal Gratification, Logical Reasons, and Risk Mitigation
14:14 • 4min