[Top Agency Series] Leveraging Transparency and Accountability To Win Clients With Jeffrey Ryznar

Jeffrey Ryznar is the Founder and President of 898 Marketing, a strategic integrated marketing consultancy empowering brands through accountable business solutions. In addition to ranking among the top 10 places to work in Ohio, 898 Marketing was recognized by Adweek and Inc. magazines as one of the fastest-growing companies in Ohio and 23rd in America. For over 20 years, Jeffrey has delivered results for brands like the Ford Motor Company, General Motors, and the Cleveland Cavaliers. Before 898 Marketing, Jeffrey was the Vice President at Phizzle, an engagement automation software.

In this episode…

Marketing agencies are critical in establishing brand messaging and driving profits. However, the industry is plagued with client and agency trust issues.

According to research, 56% of marketing executives say their agencies are more interested in selling them services than solving their problems. How do you align your work and assets with each client's voice, brand, and vision to build a culture that embraces a commitment to the customer? Digital guru Jeffrey Ryznar emphasizes transparency as the hallmark of marketing practices. Fostering a culture of trust is critical in achieving creative success on campaigns. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jeffrey Ryznar, the Founder and President of 898 Marketing, to discuss how the best agencies leverage transparency and accountability to stand out. Jeffrey explains how serving clients with integrity helped the firm accelerate its growth. He also talks about his journey from the NBA to running an agency, 898 Marketing's origins, and case studies of successful campaigns.