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Ologies with Alie Ward
Mnemonology (MEMORY) Part 1 with Michael Yassa
Dec 4, 2024
Dr. Michael Yassa, a neurobiologist and director at UC Irvine’s Center for the Neurobiology of Learning and Memory, dives into the mysteries of memory. He discusses how memories are formed, stored, and occasionally forgotten, while debunking common myths. Listeners learn about childbirth amnesia, the effects of cramming for tests, and why you might forget a word at the worst time. Yassa also touches on neurotransmitters' roles in memory, exploring how emotional experiences shape recall and even examining extraordinary conditions like hyperthymesia.
01:15:08
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- Memory formation and recall are influenced by various brain structures and external experiences, debunking common misconceptions perpetuated by popular culture.
- Effective learning strategies, such as the spacing effect, significantly enhance long-term retention compared to cramming methods, illustrating optimal study practices.
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The Essential Role of Endurance in Small Business
Running a small business demands endurance and determination, as well as the proper support to achieve success, especially in an increasingly digital landscape. MasterCard offers innovative tools and resources to assist small businesses in navigating this fast-paced environment, highlighting their commitment to support entrepreneurs. Their belief is that when small businesses prosper, entire communities flourish, fostering economic growth and resilience. This collaborative approach aims to empower local economies, encouraging growth one business at a time.
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