Business Wars Hershey vs Mars - Global Chocolate Domination | 6
Nov 13, 2019
Hershey faces a dramatic showdown with its biggest shareholder, threatening its independence. Tensions rise as the community protests to keep the beloved brand intact. Meanwhile, Mars aims for global candy supremacy, leaving Hershey racing against time. The battle intensifies when Hershey sets its sights on merging with Cadbury to boost overseas presence, leading to fierce competition with Kraft's aggressive bid for the same chocolate giant. Will Hershey secure its future, or will Mars snatch the title of candy king?
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Hershey Town Uprising
- In 2002, the Hershey Trust's decision to sell Hershey Foods sparked outrage in Hershey, Pennsylvania.
- Retired CEO Richard Zimmerman and Bruce McKinney rallied the town, initiating protests and legal action to prevent the sale.
Trust vs. Company
- Hershey's dominance in the American market is threatened by the Hershey Trust's desire to sell.
- The trust's decision stems from fears of over-reliance on a single investment after the Enron and dot-com crises.
Mars' Global Vision
- Mars focused on global expansion, particularly in China, despite initial losses.
- This strategy prioritized long-term market share over immediate profits.