Grow The Show

34 | The Only Way to Monetize Your Podcast Audience, With Dave Jackson

Feb 1, 2022

Explore the key way to monetize your podcast audience with guest Dave Jackson. Learn about the evolution of podcasting, challenges in monetization, and strategies for maximizing revenue through audience engagement. Discover the importance of audience growth, conversion, and leveraging various revenue streams.

36:29

Episode guests

Dave Jackson

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

There is only one way to successfully monetize your podcast audience, which involves selling own products/services for direct relationships.

Podcasting entrepreneurs should focus on audience engagement and sharing resources to foster collective growth.

Deep dives

Understanding Podcast Monetization

Podcasting entrepreneurs are interested in making money from their podcasts, not just focusing on growth. The podcast discusses the concept of monetization and challenges common beliefs by emphasizing there is only one way to monetize a podcast audience. The host shares personal experiences of monetizing two podcast businesses, highlighting that despite different methods used, they were all monetized in a similar way. The guest, Dave Jackson, a podcasting legend, reinforces the idea that there is a single approach to monetizing a podcast audience, aiming to enlighten listeners on this strategy.

Introduction

5min

The Evolution of Podcasting: From Niche to Mainstream

5min

Monetizing Realities for Podcasters

6min

Podcast Growth Strategies

7min

Maximizing Podcast Revenue Through Audience Engagement

8min

Strategies for Audience Growth and Monetization in Podcasting

3min

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Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

Today on GTS we are going to make a bold claim: There is only one way to successfully monetize your show.

That's it. Just one.

It probably sounds crazy.

Heck, if I were you, I would think I sounded crazy.

Don't just take it from me, however.

Take it from hall-of-fame podcaster Dave Jackson. Dave is the founder of The School of Podcasting, he has been in the industry for over a decade, and this week, he joined me on Grow The Show to talk all about monetization.

He explained that there really is just one way to profit from your podcast.

After listening to the episode you'll know exactly what that is, and how you can start doing it TODAY.

Resources Mentioned:

Dave's Book, Profit From Your Podcast

School of Podcasting Podcast

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