Grow The Show
34 | The Only Way to Monetize Your Podcast Audience, With Dave Jackson
Feb 1, 2022
Explore the key way to monetize your podcast audience with guest Dave Jackson. Learn about the evolution of podcasting, challenges in monetization, and strategies for maximizing revenue through audience engagement. Discover the importance of audience growth, conversion, and leveraging various revenue streams.
36:29
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Quick takeaways
- There is only one way to successfully monetize your podcast audience, which involves selling own products/services for direct relationships.
- Podcasting entrepreneurs should focus on audience engagement and sharing resources to foster collective growth.
Deep dives
Understanding Podcast Monetization
Podcasting entrepreneurs are interested in making money from their podcasts, not just focusing on growth. The podcast discusses the concept of monetization and challenges common beliefs by emphasizing there is only one way to monetize a podcast audience. The host shares personal experiences of monetizing two podcast businesses, highlighting that despite different methods used, they were all monetized in a similar way. The guest, Dave Jackson, a podcasting legend, reinforces the idea that there is a single approach to monetizing a podcast audience, aiming to enlighten listeners on this strategy.
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