The CVC Home Service Success Network The Future of Internet Search
Aug 29, 2025
Stephen Allen from Brandtastic brings insights on thriving in the home service sector through effective online visibility. He discusses the vital role of Google Business Profiles and the impact of recent suspension issues. The conversation goes on to emphasize mastering keyword research and SEO strategies for better search rankings. Allen also delves into the evolving landscape of AI tools like GPT and Gemini, underscoring their potential in content creation. Finally, he highlights the importance of consistent content and community engagement for a robust online presence.
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Google Business Listings Are Risky Real Estate
- Google Business Profile suspensions are increasing because Google tightened verification and uses more automation and AI.
- Prepare documentation like business registration and storefront photos to speed appeals and restore listings.
Keep Verification Documents Ready
- Keep matching official documents ready: business registration, utility bills, and storefront photos that match your Google Business Profile.
- Present those documents immediately when appealing a suspension to recover your listing faster.
Rank On Microsoft, Not Just Google
- Optimize for Microsoft/Bing as well because DuckDuckGo and ChatGPT pull Bing results.
- Submit your sitemap to Microsoft Search Console and create a Bing Places listing to improve non‑Google visibility.