Unlocking Profitability in Your Etsy Business with Ciara Stockeland

In this episode, Dylan sits down with Ciara Stockeland, a seasoned entrepreneur and profit strategist. Ciara shares her journey from running a successful boutique business to facing significant financial setbacks and ultimately finding her way back to profitability. 

They discuss key principles of corporate e-commerce that apply to Etsy, the importance of focusing on profitability over top-line revenue, and strategic steps to manage debt and increase margins. 

Ciara also explains her Inventory Genius framework and offers actionable advice for small business owners at various stages of growth. Listeners will gain valuable insights on financial strategy, inventory management, and the importance of understanding one's financials to build a sustainable and profitable business.

In this episode, we discuss:

[02:13] Rebuilding with a Focus on Profitability

[05:46] Helping Others: The Birth of a Coaching Program

[07:21] Understanding Financial Strategy for Small Businesses

[09:54] The Role of a Contract CFO

[12:03] Tailored Financial Strategies for Different Business Sizes

[13:24] Reviewing Financials and Board Meetings

[13:52] Importance of Early Financial Planning

[14:24] Maximizing Business Value for Exit

[15:26] Creating a More Profitable Business

[17:05] Leveraging Margins and Operating Expenses

[18:14] Understanding the Inventory Genius Framework

[19:31] Dealing with Business Debt

[20:40] Common Mistakes and Solutions

Connect with Ciara:

Website: www.ciarastockeland.com 

Instagram: https://www.instagram.com/inventorygenius 

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!