BE THAT LAWYER Merry Neitlich: Mastering Legal Branding From Taglines to Revenue Generation
In this episode, Steve Fretzin and Merry Neitlich discuss:
- Challenges in legal marketing
- Importance of branding in law firms
- Evolving marketing techniques
- Integration of branding with business development
Key Takeaways:
- Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.
- Without integrating marketing and business development efforts, even the best branding will not drive results, as lawyers must raise visibility through thought leadership and client engagement.
- Short-form videos and data-driven social media strategies are increasingly important, with platforms like LinkedIn promoting interactive content that boosts engagement.
- One of the major obstacles to effective marketing and branding is lawyers' lack of time, which can be mitigated by using outsourcing and automation for content creation and promotion.
"A lot of lawyers think having a tagline like 'excellent experience wisdom' would be great, but that doesn't differentiate them from the person who cleans your pool or the plumber." — Merry Neitlich
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Episode References:
The Ultimate Sales Revolution by Steve Lishansky: https://www.amazon.com/Ultimate-Sales-Revolution-Differently-Change/dp/1599325519
About Merry Neitlich: For 25 years, Merry Neitlich has been assisting law firms to drive revenue by creating unique brands with unusual and deep differentiation. She then applies this clearly branded messaging to each client's website and social media platforms. Once the brand essence is clearly created, Merry develops unique and sustainable business development opportunities for her clients.
Merry, a founding partner of EM Consulting, frequent speaker, and author, was inducted into the Legal Marketing Association Hall of Fame in 2017 and is also an accomplished figure skater with multiple national titles.
Connect with Merry Neitlich:
Website: https://emconsults.org/
Email: merry@emconsults.org
Phone: 949-260-0936
LinkedIn: https://www.linkedin.com/in/merryneitlich/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
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